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Registering batches of domain names is seen by large businesses as a way to protect intellectual property and prevent “cybersquatters” from hijacking their brand names. Some brands however use domain names as a way of generating low key hype for … Continued
The New Year is often a time for reflection and change. The New Year is also a time when marketers direct their creative abilities towards creating campaigns that will ensure growth and sales in the coming 12 months. The relative … Continued
Evidence shows consistently that short domain names are the most memorable for Internet users, often resulting in higher traffic and turnover. This has led to massive demand for shorter .com URLs, resulting in every three-letter combination between aaa.com and zzz.com … Continued
Email is a vital tool in the modern workplace, and safe-guarding email messages against being lost is crucial. Your company email server may be relatively reliable, but from time to time issues beyond your control could cause it to stop … Continued
Small business owners are often encouraged to work on their sales pitches, condensing their information into a very short “speech”. Experts often refer to these as “elevator pitches” because they are intended to take no longer than a trip in … Continued
When it comes to website addresses, the more memorable the better. Experience suggests that website names of three characters are amongst the easiest for visitors to remember which is why three letter domain names are so popular. However with demand … Continued
A recent survey suggests that 70% of UK online Christmas shoppers will choose a high street store to spend their money if online stores perform badly. This means that websites that are slow to load, or are poorly designed not … Continued
When establishing a website, most businesses will have given careful thought to choosing a domain name that suits. This could be a website address that matches the company’s name, a specific product or another term that fits with the company’s … Continued
The UK capital has become one of the first cities in the world to successfully secure its own gTLD domain name after ICANN signed off its application. London now joins New York, Berlin, Vienna and Paris as one of the … Continued
With so many factors affecting search engine rankings, businesses need to carefully consider how their website is assembled, where it is hosted and who links to it. Get the combination wrong and your website’s position in the search results could … Continued
