The rush for new top level domains (gTLDs) has reached Wales with the proposed launch of .wales and .cymru website addresses. Although originally proposed in 2006, it has taken 8 years for .cymru TLDs to approach reality.
Now backed by the ‘Our Home Online’ campaign, Welsh businesses and individuals are being encouraged to register .wales and .cymru TLDs to help guarantee the future of their unique languages and traditions in the new digital age. Campaigners also hope that the new website addresses will help kick-start the local economy by encouraging shoppers to make purchases from their local businesses.
To help grow the Welsh digital economy Nominet, the body responsible for overseeing website addressing in the UK, has promised to reinvest all profits from the two new TLDs into Internet related projects within Wales. This new investment comes at the same time as a new government push to encourage agencies like the DVLA (based in Swansea) to purchase more of their goods and services from local suppliers.
Both these initiatives have the potential to encourage the growth of Welsh businesses, helping to establish new revenue streams and bring the country into line with the rest of the UK in terms of digital success.
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