There are several issues to consider when choosing a name. Firstly it is worth stating some of the restrictions set by the naming authorities and the technical limitations of the Internet.
- A domain name can only consist of alphanumeric characters (letters & numbers) and the punctuation mark dash (-). However, it must begin and end with either a letter or number.
- Domains must be longer than 2 characters in length (not including the extension). Also – a domain name is not case sensitive, so it doesn’t matter whether you type in upper or lower case characters.
- The Internet does not recognise gaps between letters or words so they must be removed or replaced by hyphens in both domain names and email addresses.
- It is advisable for practical and aesthetic reasons to limit a name to less than twenty characters. Using a zero is allowed but we would caution you that it could be confused with the letter ‘o’.
In addition to the rules above, there are some general guidelines to adhere to when deciding on what name to register. These are as follows:
- As a general rule the shorter the name the easier it is for your clients to remember. But what is more important is choosing a name that is relevant to you or your business. If your domain name can be easily remembered then you will attract more customers. People will use your web site or email address to get immediate and convenient access to the information or service that you are providing.
- Should your first choice name already have been registered, or if your trading name does not lend itself to being a domain name, you may consider a generic name. E.g. sweetshop.co.uk. Like any brand name, logo, or trademark, your domain name represents part of your business identity. Customers will associate it with your particular product, service, company and so on, if you name it correctly. Remember that you domain name will probably be used for several purposes, including your web site, email address, and possibly an ftp or other server. It will be an integral part of your marketing campaign.
- The next choice is the suffix. In the vast majority of cases domain names will end with either .co.uk. or .com Both of these cover companies, individuals and organisations. The difference between the two is that .com domains are registered in America and seen as International domains and, co.uk domains are registered in Britain.The .co.uk suffix is becoming the norm for UK based individuals and companies.
Broadband Cloud Solutions can also register many alternative UK domains and country specific domains, which may prove a good alternative should your chosen name be already taken. What’s great about these domain names is that there’s still so many good names available. Contact us for more information on the various alternative domain names that we can register for you.